Summary

You have now completed the learning for this module. These are the main points that you have learned.

• Clear communication is needed to dispel rumours and misconceptions about vaccine safety.
• Prepare your key messages so that they address the issues in a clear, simple way and that reach your specific audience.
• Know who your audience is, and understand their concerns and their perception of risk.
• Choose the most appropriate means of communicating as this will affect your success.
• Develop a plan for communicating, especially in the event of a crisis.
• When communicating with the media, understand their perspective and how it can affect you.